Video Shops Improve Lease-Up Performance
Select Alliance lease-up properties recently participated in the Above The Rest benchmark, a performance evaluation conducted by Business Observations. As part of the six-month assessment, specially-trained shoppers used hidden cameras and audio equipment to tour communities and analyze sales teams’ efforts. The results show that Alliance had higher scores and performed better than other companies participating in the same assessment.
“After 40 percent of the video shops were completed, we were able to analyze the data and shop scores which caused awareness of areas that needed improvement. We then focused our coaching and training efforts in those areas which led to significantly improved results,” said Tina Mortera, Senior Vice President of Performance.
Business Observations worked closely with the Performance department to gauge associates’ level of professionalism and competence. The use of mystery video shops improved overall performance, while lease scores increased nearly 20 percent during the study.