Using Sustainability to Build Your Business
“CREATE A BRAND FOR YOUR SUSTAINABILITY PROGRAM: Several companies have effectively branded their sustainability programs so that clients, tenants and residents readily identify program components. Weingarten Realty has GreenForward. Alliance Residential has Focus Green. Post Properties has Post Eco Active. Branding your program allows you to effectively communicate your practices and accomplishments.”
To read the full article, see the May/June issue of the Journal of Property Management.