Alliance plots entry into underserved assisted living sector in South Bay

“Silicon Valley’s apartment market has boomed in the last five years, with thousands of units popping up from San Mateo to San Jose — most appealing to prosperous, young tech workers.

Alliance Residential believes one demographic has been underserved: Older adults with money to spend…

The project represents the first assisted-living development for Alliance in Silicon Valley, and it’s part of an aggressive expansion by the company into this market segment, said Peter Solar, managing director of investments for Alliance Residential in Northern California.

“San Jose has the No. 1 need for senior housing and assisted living care in the country,” Solar told me. ‘So we said, let’s find a site there.'”

To read the full article, visit Silicon Valley Business Journal.