Alliance Residential’s Culture is Sustainability
The votes are in and Green Home Builder magazine’s Developer of the Year is…Alliance Residential!
As the winner of numerous other awards, including the Arizona Wellness Council Process and Leadership in Worksite Health Promotion Award for its aLIVE wellness program, MFE 2016 Best Use of Technology Award for Alliance Insights, and MFE 2016 Project of the Year: Apartment Renovation for Broadstone Coronado on the Bay, it only seems logical. In just a few short years, Alliance Residential has established itself as not just a leader in the developing and homebuilding worlds, but as a major player in green and sustainable development, and as an especially forward-thinking corporate company culture.
“Our company values of respect, innovation, community, accountability, professionalism, and integrity are ones that we live and breathe every day – from our executive team to our corporate support departments and from our developers to our operators,” said Kelly Vickers, Vice President of Corporate Social Responsibility for Alliance Residential when asked what she believes sets Alliance Residential apart from the competition. “Our associates are bright, driven, thoughtful and full of entrepreneurial spirit that drives them to do the very best and the results are beautiful, thoughtful, and sustainable apartment communities.”
She must be onto something, because Alliance currently stands the largest multifamily developer and seventh largest multifamily manager in the country. Driven by performance, Alliance’s superior leadership, operational and support structures – not to mention their core values – have led them to become a best-in-class operator. This drive extends to their clients as well. In order to achieve the best possible outcome for its clients, Alliance approaches every asset as if it were its own. Presently, Alliance Residential is invested in more than $10 billion in real estate, with a $15 billion portfolio to back it up.
As an ENERGY STAR Partner and the recipient of numerous LEED Silver, Gold and Platinum certifications, Alliance Residential has become a champion of sustainability as well, by implementing green practices in its more than 55,000 units across the country. In 2012, Alliance launched Focus Green, a policy committed to reducing energy and natural resource consumption. Focus Green also seeks to educate and encourage its employees and residents to embrace more environmentally friendly lifestyles in seven key areas. Those areas focus on: energy efficiency; water conservation; waste management and recycling; sustainable purchasing; environmental air quality; sustainable construction and redevelopment; and education and awareness.
Where some once viewed green practices as a trend, Alliance recognized it as the way of the future early on. Today, as homebuyers increasingly favor efficiency and sustainability in the home and legislators makes rapid strides in addressing global climate change, Alliance remains ahead of the curve. In addition to taking a more thoughtful approach to homebuilding, Alliance has directed much of its focus on the development end onto adaptive reuse. Adaptive reuse refers to the practice of repurposing existing buildings, such as disused industrial or political buildings, into new sites. Adaptive reuse is a cost-effective and powerful tool for economic revitalization, land conservation and the creation of new housing.
“It is important to Alliance to create projects that are sustainable and environmentally responsible because sustainability is a core part of our company culture and values system,” said Vickers. “We launched our companywide sustainability program, known as Focus Green, 2012 and since then have put a heavy focus on ensuring our communities are thoughtfully designed to promote energy and water efficiency, that green building standards and certifications are followed and pursued whenever possible, that our communities are walkable and near public transportation, and that value add amenities such as EV charging stations and smoke-free policies are considered.”
In 2016, Alliance implemented a national waste account management program to integrate sustainability into its corporate culture. The program aligns company goals and reporting on costs, savings, recycling and composting programs while providing greater opportunities to give back to communities. Recently, Alliance has made concerted efforts in the areas of waste management and water conservation. With water rates constantly on the rise, especially in high demand markets such as California, efficiency and conservation have become paramount. Alliance has partnered with HydroPoint Data Systems to introduce WeatherTRAK smart-irrigation controllers into their communities in order to lower utility and other waterassociated costs such as leak and flood damages. A growing number of Alliance’s properties have been participating water conservation efforts such as Fix-A-Leak Week as well.
Broadstone Germantown in Nashville, Tenn. is a 2017 MFE Award ‘Best Amenity’ winner, winning for their rooftop. According to their website, “Germantown may be Nashville’s most historic neighborhood, but it boasts all the vibrancy of an up-and-coming community. Broadstone Germantown Apartments are close to Vanderbilt University and offers a large variety of entertainment and cultural venues. Its architectural character, walkability and proximity to downtown employment make Germantown a jewel of Nashville. Quaint, tree-lined streets make way for residents and visitors to enjoy one of Germantown’s many delectable restaurants, the annual Oktoberfest and the 500-merchant Nashville Farmers Market.”
Broadstone Brickell opened this year in the sunny city of Miami, Fla. Drawing inspiration from the fast-paced, upscale culture of Miami, Broadstone Brickell offers residents modern living spaces and contemporary amenities with a sleek appeal. Inside the gated community are 372 homes that range from studios to two-bed, two-and-a-halfbath townhomes. The homes are designed to blend with downtown Miami’s modern, clean style, with leases ranging from $1,759 to $3,760. Broadstone Brickell’s amenities include expansive and well-equipped kitchens, spacious custom cabinets, tile flooring throughout common living spaces, and luxury bathrooms.
At Broadstone Fashion Center in Chandler, Ariz., modern living meets laidback luxury. The community offers a new sanctuary for tech industry giants, couture enthusiasts and everyone in between. With location, lifestyle and design coming together, there are limitless possibilities at Broadstone Fashion Center. “Our company values are really embedded in what we do. We also really value innovation and our development teams are given a lot of autonomy to design and build creatively,” said Vickers. “There is a lot of care and personal investment that they put in the projects and in the communities that we are developing in.”
Jack Simpson is an Editorial Assistant for Green Home Builder magazine. He may be reached at firstname.lastname@example.org.