Unprecedented Demand Achieved by Catering to the Active Lifestyle of the Target Demographic

  • Broadstone Avion
  • 344 Units
  • Property Type: Garden/Low-Rise
  • Year Built: 2012

Located in Fort Worth, Alliance developed the 344-unit, garden-style Broadstone Avion in 2012. Inspired by those who want to be in the middle of it all, Broadstone Avion is a natural extension of the way our residents want to experience their world, and is built with features and amenities guaranteed to impress individuals who expect more. Open community spaces — including private poolside cabanas, an advanced athletic center and sophisticated clubhouse — are designed to encourage residents to get to know their neighbors, connect with friends and build relationships.

The Goal: Lease up and stabilize the property within 13 months of the initial delivery date.

The Work:  Generate leases through strategic marketing, to include a strong campaign that highlights the conveniences that appeal to the area’s active lifestyle demands.

The Results: Since leasing began in early summer 2012, Broadstone Avion has seen an unprecedented demand for the product offered. On average, the property is achieving 31 move-ins per month at rents that are $119 more than its direct submarket competition, and is 84-percent leased after just eight months of lease-up. Since opening, the community has increased market rents five percent.