Case Studies


Capitalizing on Exceptional Demand to Accelerate the Lease-Up Timeline

  • Cypress
  • 363 Units
  • Property Type: Garden/Low-Rise
  • Year Built: 2012
Cypress, a Broadstone community, is a 363-unit, garden-style development located in Lewisville. The community embodies sophistication, and offers features and amenities that cater to active, athletic and busy individuals. Community advantages include private poolside cabanas with mini-refrigerators and personal televisions, a covered outdoor kitchen with grilling stations, and an outdoor lounge with fireplaces and televisions. Residents enjoy open-concept living areas with stained concrete and wood-style flooring, and the modern finishes and services one would expect in an upscale apartment community.

The Goal: Lease up and stabilize the property within 12 months.

The Work: Create excitement and generate leases by marketing to qualified renters, while emphasizing the community’s exquisite finishes and extensive amenities designed to... >>

Acquisition Strategy: Consider the Entire Life Cycle and Think Outside the Box

  • Domaine
  • 92 Units
  • Year Built: 2008
  • Year Acquired: 2009
Domaine, a failed-condo project, was a departure from Alliance’s typical acquisition target. However, we saw considerable potential for conversion, given the community’s central location among Seattle’s hippest neighborhoods, proximity to Lake Union and unique floor plans with condo-grade finishes. After careful evaluation, Alliance took the challenge of acquiring one of the first deals converted to rental in the marketplace.

The Goal: Convert and rebrand as for-rent, and overcome the stigma associated with the community as a failed-condo project by positioning it as a natural fit for residents accustomed to a higher standard of living who also desire the convenience of leasing.

The Work: At the time we acquired Domaine, interest in financing was very... >>

Save Earth, Plant Trees

  • All Alliance Communities
  • 2013

The simple act of planting a tree benefits the environment in many ways — from filtering air pollution to reducing soil erosion, creating shade and helping recycle water. As part of our Focus Green program, Alliance took on the challenge of planting a tree at as many Alliance communities as possible.

The Goal: Celebrate Earth Day and make a positive impact on the environment by planting trees at Alliance communities nationwide.

The Work: Alliance's Directors of Facilities, Regional Managers and on-site teams solicited donations of native trees from landscaping vendors, which were then planted at our communities as part of an Earth Day resident event.

The Results: We planted 159... >>

Acquired & Repositioned For Successful Sale

  • Vista Catalina
  • 90 Units
  • Year Built: 1971
  • Year Acquired: 2010
  • Renovations Completed: 2012
Within the prestigious city of Rancho Palos Verdes, Vista Catalina (formerly The Madison) boasts a unique location on the cliffs overlooking the Pacific Ocean. With close proximity to the South Bay’s professional core and nationally-distinguished school district, the area is a highly desirable location for families and working professionals alike. In 2010, Alliance factored the property’s location, the significant restraints to building in the area and the strong household incomes, and decided to acquire the 90-unit community.

The Goal. As one of several Ranchos Palos Verdes apartment communities built in the 1970s that had not undergone any interior or exterior renovations, Alliance quickly implemented a focused renovation plan to reposition The Madison as Vista Catalina, a top-of-the-line... >>